…or if you need to send your logo to a designer to make changes.

Websites (note: you must know how to code because most website builders, including WordPress and Squarespace, won’t accept SVGs).

Print materials (business cards, posters, stickers, and more).

Web-friendly XML language and editable on design software like Adobe Illustrator.

Small file size compared to a PNG or JPG.

Can be scaled to any size without loss of image quality (they also look great on retina display).

Vector files will always be crisp and maintain quality - for this reason, you should use them whenever they’re accepted, especially when sending a logo to print. SVG files are developed for the web using mathematical formulas rather than individually colored pixels on the page. They also come in a variety of background colors, including a black version and a white version. If you’ve purchased a social media kit along with your Looka Premium package, you’ll get PNG files perfectly sized for profile and cover images on Facebook, Instagram, Etsy, LinkedIn, Pinterest, YouTube, and Twitter, as well as versions for your wallpaper, and image watermark. Most browsers also let you view a PNG without downloading the file. You can open PNG files on computers, mobile devices, and tablets, because it’s an accessible, easy-to-read file format.

Easy-to-read and access file format (raster file).

If you compress and decompress the image’s size, it won’t lose its quality.

This file type is not recommended for print. They’re also useful if you need digital images with transparency, such as logos to put on colored backgrounds or on top of other images. PNG files can be used for almost any digital purpose. Here’s a guide to exactly what each of these file formats is, what to use them for, and how to open them. The most common logo file formats are:Ī file can be identified by its extension: logo.png, logo.eps, and so on. When it comes to logos, having the right file to use for a specific purpose - from a business card to a Facebook cover photo to a T-shirt - is important.

After you create a logo and receive your digital files, you may be wondering - what do I do with these? Why are there so many different formats? What’s a vector file?

Facebook logo black and white vector